Keeping Up With The Joneses

I wonder how many people like to keep up with the Joneses (their neighbors).  People tend to want to have things just as good as their neighbors, even if they can't afford it.  So many people live beyond their means.  No wonder they have such high credit card debt.  I'd love to have things that I can't afford, but I go without a lot of luxuries.  That's the way I was brought up.  My parents didn't ever have a credit card.  I guess it's just human nature to want what someone else has but does it really make you happier?  I think that there are a lot of people who have everything imaginable but aren't truly satisfied.  What do you think?